Brand Loyalty Survey Template

This survey is designed to gather valuable insights into customer opinions and experiences with the brand. The survey consists of five sections, including demographic information, brand awareness, brand perception, brand loyalty, and feedback and suggestions.

Respondents will be asked a mix of multiple choice and open-ended questions to provide a comprehensive understanding of their thoughts and opinions.

This Survey Template is completely free for you to use. Once you select it within your SmartSurvey account, you can make changes to it, or leave it as it is and simply send it out.

Number of Questions
13
Time to complete:
5 minutes
Categories:

Brand loyalty survey questions in this example

1. What is your age group?

The answer should be a single choice:

  1. 18-24
  2. 25-34
  3. 35-44
  4. 45-54
  5. 55 and above

2. What is your gender?

The answer should be a single choice:

  1. Male
  2. Female
  3. Prefer not to say
  4. Other

3. What is your occupation?

The answer should be a single choice:

  1. Student
  2. Employee
  3. Self-employed
  4. Retired
  5. Other

4. How familiar are you with our brand?

The answer should be a single choice:

  1. Very familiar
  2. Somewhat familiar
  3. Not familiar

5. How did you first become aware of our brand?

The answer should be a single choice:

  1. Advertising
  2. Word of mouth
  3. Online search
  4. Other

6. How would you rate the overall quality of our products?

The answer should be a single choice:

  1. Excellent
  2. Good
  3. Average
  4. Poor
  5. Very poor

7. How satisfied are you with the customer service provided by us?

The answer should be a single choice:

  1. Very satisfied
  2. Satisfied
  3. Neutral
  4. Dissatisfied
  5. Very dissatisfied

8. How likely are you to recommend our brand to your friends or family?

The answer should be a single choice:

  1. Extremely likely
  2. Likely
  3. Neutral
  4. Unlikely
  5. Extremely unlikely

9. How often do you purchase our products?

The answer should be a single choice:

  1. More than once a week
  2. Once a week
  3. Once a month
  4. Rarely
  5. Never

10. How important is the brand in your purchasing decision?

The answer should be a single choice:

  1. Very important
  2. Important
  3. Neutral
  4. Not important
  5. Not at all important

11. Would you switch to a different brand for a lower price?

The answer should be a single choice:

  1. Yes
  2. No
  3. Depends on the situation

12. Is there anything you would like to see improved about our products?

The answer should be a multi line text input.

13. Do you have any suggestions for new products or services?

The answer should be a multi line text input.

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